Case Study
Overview
A seasonal activation package for Jeddah Promenade tying waterfront identity to a structured visitor experience, delivered in collaboration with GOWA and SELA for Ramadan 2026.
Key Contributions
- ·Coordinated site zoning across the activation footprint
- ·Produced shop drawings and the kiosk frame package
- ·Adapted container elevations for seasonal reuse
- ·Tuned façade and parapet detail to the waterfront identity
- ·Coordinated GOWA and SELA stakeholders on scope and delivery
Outcome / Value
A coherent activation package linking architectural language to operational delivery on a public waterfront.
- Role
- Architectural / event design support
- Scope
- Site zoning and key plans, shop drawings, container elevations, kiosk frame, parapet detail, landscape plan, and façade studies.
Project 02
Jeddah Promenade Seasonal Activation
Seasonal placemaking package · Jan – Mar 2026
Seasonal placemaking package — Jan–Mar 2026
Jeddah Promenade — Spatial Storytelling
A seasonal activation package for Jeddah Promenade, bringing together spatial storytelling, sponsor-facing visuals, façade studies, and on-ground presentation material.
- → Role
- Architectural / Event Design Support
- → Client
- Project-based collaboration with SELA
- → Partner
- Project-based collaboration with GOWA
- → Location
- Jeddah, Saudi Arabia
- → Period
- Jan — Mar 2026
ABuilt references
Site photography and built activation language
BConcept renders
CShop drawings
Next engagement
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